Goodbye misalignment, hello peak performance.
Our SPARK Framework offers a comprehensive approach to evaluating and improving sales alignment, focusing on strategy, performance goals, analytics, resources, and key processes.

Assess Your Team's Alignment with SPARK
Assessing your team’s alignment with the SPARK framework helps you identify potential gaps between your team’s activities and your organization’s strategic objectives.
By leveraging SPARK’s structured approach, you can establish a roadmap to achieve better alignment and drive greater success.
S
Strategy
Measure the rep’s understanding of strategic priorities, goals, and key initiatives
P
Performance Goals
Better understand how well your sales reps grasp the specific performance goals, individually and as a team
A
Analytics
Assess a rep’s ability to use data, research, and analytics in their sales processes to close more deals
R
Resources
Understand how well a rep understands the resources available to them for their sales activities
K
Key Processes
Assess a rep’s understanding of the key business processes expected of them during the sales process